The Research Campaign
Today, the need for scientific research is more vital than ever. The world racing to reach the highest possible level of knowledge which will ensure humanity’s continued creativity and production and guarantee mankind’s lasting excellence. Therefore, scientific research has become an essential element of human knowledge in all fields and is also an outstanding achievement of the modern era. Scientific research is one of the most important factors driving the wheel of rapid development and advancement, contributing to overcome challenges by the most scientific and educated methods. In this day and age, those who possess knowledge and proper technique are, essentially, the engine of the new world system and are the mainstays and benefactors of resulting economic development and progress.

From this conviction came the idea to develop the "Research Skills Development Unit" program, established by the Supreme Education Council. The Council operates under the umbrella of the Education Authority, implementing the instructions of Her Highness Sheikha Mozah Bint Nasser Al-Misnad, Vice President of the Supreme Education Council, who gives great attention to the education sector and strives to lead future Qatari generations towards an economy built on knowledge and scientific research.

The Office of Communications at Supreme Education Council launched the campaign in February 2008 to disseminate the culture of research in Qatar’s society. The question mark (?) was approved as the logo for the media campaign to trigger students curiosity, stimulate their sense of investigation, and encourage them to ask questions and look for answers through research and exploration. The campaign aims to create awareness among Qatari society on the importance of research in our day-to-day life and to apply the concepts of research inside and outside school. (?) signs have been put up in main assembling points in Qatar.

The campaign consists of: advertisements in the daily newspapers, magazines, school buses.

Watch the TV announcement